Crush - Indira Paganotto

Created by Indira Paganotto, Bamboos (Kim Jade), Sietse van der Meulen, and10AM Production

Crush was born from the urge to blur the line between human desire and machine emotion. Inspired by Indira Paganotto’s intense universe, the video explores obsession, control, and surrender, a lucid dream where artificial intelligence becomes a reflection of human fragility.

Credits

@indirapaganotto in the role of Indira
Directed and co-directed by @indirapaganotto x @call_me_bamboos
Director of photography @call_me_bamboos
Edit and sound design @sietsemeeuwesen
Massive Thanks to @ktkrecords @10am.mov and all warriors

Division

Sponsored

Category

Gold Sponsor

Tools

CapCut, Google (Veo, Flow, Cloud, Gemini, etc), Kling AI, OpenArt, and Adobe (Creative Cloud, Premiere, Photoshop, AfterEffects, etc)

Region

Belgium, France, and Spain

Language

English, Spanish, and French